Whether you are planning to start a new business or promote an existing one, we are here to tell you how Instagram Reels can help! So, stay tuned till the end of this article. Then, you will learn about the ins and outs of Instagram Reels for business.
Instagram Reels and Business
Social media is one of the most widely used mediums of marketing for businesses. And Instagram is one of the most-used social networks.
In 2021, Instagram became the 5th most visited social media website with more than 1.2 billion monthly active users. So, we know where your audience is spending most of their time.
Now, the question is how to target and convert them. Again, the answer is simple – Instagram Reels.
From NBA teams to regular Instagram users – everyone started realizing the magic of Reels once it was introduced in August 2020. The first market where Instagram introduced Reels was Brazil, which supposedly has one of the largest user bases of Instagram. In Brazil, Reels was introduced as Cenas in November 2019. It blew up the market, leading to a 4.34% increase in Instagram users there.
So, we can see how Reels changed the Instagram landscape and has continued expanding ever since. Now, users from numerous countries are making Reels for entertainment, spreading awareness, and, more importantly – marketing. So, if you are fascinated by how businesses use Reels and get viral overnight, we are here to help. Reels are a perfect tool for businesses, especially the small ones, to reach their target audience in the most fun way possible.
Here is how you can use Reels to market your products and business:
1. Show Your Products Through Reels
Product launches are big things for a business. However, you don’t necessarily need a high-budget campaign for the launch. All you have to do is plan an Instagram strategy and post.
Reels are a great way to show and tell. For example, you can make a short video clip of your products and add text to deliver your message while a trending song plays in the background.
Think about when Peaches by Justin Bieber was all over Instagram and businesses were blasting it in every Reels video they made. All you need to do is make a video of your new or existing products with a subtle background, add effects or transitions through the Instagram video editor, select the music, and post it. You can also skip the audio and add a voiceover for an explanatory video. Of course, if you don’t want to do that, there is always an option to add text to the video.
So, utilize Reels to the fullest to showcase your new and existing products. Use the trending and relevant hashtags to reach the explore page, and you will get the needed exposure.
2. Educate Your Audience
Do you offer products that help your customers do extraordinary things? Let them know. If you don’t tell your audience about the exceptional features of your products, they will never know. Plus, an exceptional product will always catch the eyes of people, helping you increase the reach of your Reels.
For example, suppose you run a small business on Instagram selling scrunchies and hair accessories. You have a new collection of scrunchies in stock that come with a zipper. These scrunchies can store your tiny belongings like change money, safety pins, cash, and even a tiny lip gloss. Will your audience be interested in buying such extraordinary scrunchies? Well, it all depends on how you tell them about these scrunchies.
You can create Reels showcasing how these scrunchies can be used as a small pouch. It can be a demo video or an explainer video. Whatever type of Reels you make, ensure that the message is clear. If everything is done right, you will soon see how you will be swamped with orders!
Like the example we discussed, high-end businesses can also use Reels to explain the new features of their products by educating their audience. For instance, if a company has introduced a high-end product like a vacuum cleaner or a microwave oven, they can make explanatory videos stating their features. But, again, demo videos are the best way to do that.
3. Fun BTS Videos
Human touch is crucial for every business. Your audience is human, and they should know that they are doing business with humans.
If you have ever been to a restaurant with live cooking or even a Subway store where you get to choose your sandwich ingredients, you must admit that it’s more satisfactory. It is called operational transparency and is proven to be a significant factor behind customer satisfaction.
So, do it with Reels and make some behind-the-scenes videos. For example, you can create videos about how products are manufactured or packed for online orders. You can even create some videos of your employees or managers having fun at work. It helps your audience see the human side of your business, which has a significant impact on their minds.
4. Get Help from Influencers
You can pay Instagram influencers to make Reels for your business that you can use on your business page. For example, Fashion Nova is a big name in the fashion industry thanks to its social media influence. With their influencer marketing efforts, their market has boosted manifolds in recent years.
With fashion influencers featuring Fashion Nova’s clothes in their Reels and Instagram posts, their products are marketed well. Many users have learned about their products through Instagram only, which speaks volumes about their Instagram marketing strategy.
You can use Reels to market your business and products the best way through the ways mentioned above. So, if you were looking for a cue, here is yours. Get into the battlefield, open your video editor and start making Reels. It is not only beneficial for your business but is also much fun. Stay tuned for more tips on how to make quality Reels for your business marketing campaign.