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Instagram is the most popular photo-sharing app, there’s no doubt about that. However, the app is where fans can take a glimpse into the lives of their favorite celebrities as they often share their personal life on the platform in the form of pictures and videos.
Just like the most-followed Twitter accounts list, I’m bringing you a comprehensive list of the most-followed Instagram accounts of celebs and sports personalities (including brands) with more than 100 million plus followers. Mostly, this list consists of singers and athletes, and some brands.
Criteria of selection?
In this list, we’ve only listed accounts with more than 100 million devotees. The total no of Insta accounts with more than 100 million followers is 37, hence this list contains a total of 37 top most popular Instagram accounts to date.
Note: The data is collected by the noobspace team and will be updated every month or so.
Top most-followed Instagram accounts in 2023
37 popular Instagram accounts with 100 million+ followers
| Rank | Name | Username | Followers Count |
|---|---|---|---|
| 1 | 646 million | ||
| 2 | Cristiano Ronaldo | @cristiano | 591 million |
| 3 | Leo Messi | @leomessi | 473 million |
| 4 | Selena Gomez | @selenagomez | 423 million |
| 5 | Kylie Jenner | @kyliejenner | 395 million |
| 6 | Dwayne Johnson | @therock | 385 million |
| 7 | Ariana Grande | @arianagrande | 374 million |
| 8 | Kim Kardashian | @kimkardashian | 360 million |
| 9 | Beyonce | @beyonce | 312 million |
| 10 | Khloe Kardashian | @khloekardashian | 309 million |
| 11 | Nike | @nike | 298 million |
| 12 | Justin Bieber | @justinbieber | 292 million |
| 13 | Kendall Jenner | @kendalljenner | 291 million |
| 14 | National Geographic | @natgeo | 279 million |
| 15 | Taylor Swift | @taylorswift | 264 million |
| 16 | Virat Kohli | @virat.kohli | 253 million |
| 17 | Jennifer Lopez | @jlo | 247 million |
| 18 | Kourtney Kardashian | @kourtneykardashian | 222 million |
| 19 | Nicki Minaj | @nickiminaj | 222 million |
| 20 | Miley Cyrus | @mileycyrus | 210 million |
| 21 | Neymar | @neymarjr | 209 million |
| 22 | Katy Perry | @katyperry | 201 million |
| 23 | Zendaya | @zendaya | 182 million |
| 24 | Kevin Hart | @kevinhart4real | 177 million |
| 25 | Cardi B | @iamcardib | 167 million |
| 26 | Demi Lovato | @ddlovato | 156 million |
| 27 | LeBron James | @kingjames | 155 million |
| 28 | Rihanna | @badgalriri | 152 million |
| 29 | Chris Brown | @chrisbrownofficial | 141 million |
| 30 | Real Madrid CF | @realmadrid | 141 million |
| 31 | Ellen DeGeneres | @theellenshow | 139 million |
| 32 | Drake | @champagnepapi | 139 million |
| 33 | FC Barcelona | @fcbarcelona | 122 million |
| 34 | Billie Eilish | @billieeilish | 109 million |
| 35 | UEFA Champions League | @championsleague | 106 million |
| 36 | Kylian Mbappe | @k.mbappe | 104 million |
| 37 | Gal Gadot | @gal_gadot | 104 million |
1. Instagram (@instagram) – 646 million followers
Instagram changed the way we share our dearest moments with friends and family. Starting with its iconic square photos and creative filters, the social media app quickly gained popularity among users.
With an impressive following of 646 million, Instagram’s official account is ranked first as the account with the most followers. People share breathtaking travel photography to mouthwatering culinary delights on the platform, from public to private moments captured from their smartphones.
You can follow Instagram’s official account @instagram handle.
2. Cristiano Ronaldo (@cristiano) – 591 million followers
From a small town in Madeira, Portugal, to the global spotlight, Cristiano Ronaldo’s rise to fame mirrors his unwavering dedication and talent on the soccer field. With a staggering 591 million followers on Instagram, Ronaldo is the second most-followed person on Instagram. Ronaldo is also on our most followed Twitter personalities list.
Beyond his sports-related achievements, Ronaldo’s account offers a glimpse into his glamorous lifestyle, philanthropic journey, and moments with family. He often shares motivational and inspirational posts that empower millions of his young fans to chase their goals in life, reminding them to work hard, follow discipline, and passion to get success in life.
You can follow Cristiano Ronaldo @cristiano.
3. Leo Messi (@leomessi) – 473 million followers
Right after Ronaldo comes another legend of soccer, Leo Messi. The evolution of a boy from Rosario, Argentina, into an international sports icon, inspiring millions to pursue their passions, Leo is the third person with the most followers on Instagram on this list.
Known as a humble personality, Leo has 473 million followers on Instagram. Messi’s account offers an intimate look into the life of a sports legend.
From heartwarming moments with his children to behind-the-scenes glimpses of intense training sessions, Messi’s Instagram showcases his amazing but tough athlete life with a family touch. You can follow Leo Messi @leomessi on Insta.
4. Selena Gomez (@selenagomez) – 423 million followers
Selena Gomez has emerged as a multifaceted artist whose influence extends far beyond the confines of the stage. With a devoted following of 423 million on Instagram, Selena is the fourth most famous celebrity on Instagram. The famous Singer’s account serves as a window into her world.
From her chart-topping music to her impactful acting roles, Gomez, who was once in a famous relationship with Justin Bieber, has Insta as a platform for her to connect with fans on a personal level. Through her posts (and songs), she reminds fans that it’s okay to embrace imperfections, celebrate individuality, and use our platforms to make a positive impact in the world.
You can follow Selena @selenagomez on Instagram.
5. Kylie Jenner (@kyliejenner) – 395 million followers
Kylie Jenner, a model and business owner, has captivated millions with her glamorous, entrepreneurial, and influential presence on Instagram. With a massive following of 395 million, Jenner’s account takes us on a journey through her ever-evolving beauty and modeling business empire.
From dazzling red-carpet appearances to behind-the-scenes glimpses of her cosmetics empire, Kylie’s Instagram posts are loved by her followers.
You can follow her on Instagram @kyliejenner.
6. Dwayne Johnson (@therock) – 385 million followers
Dwayne “The Rock” Johnson is one of the most beloved figures in Hollywood and the wrestling world. The former wrestler and current Hollywood star has an impressive following of 385 million on Instagram. Rock’s account is about positivity, health, fitness, and focus. He often shares his workout videos to inspire others and sometimes stories with her daughters.
You can follow him on Instagram @therock.
7. Ariana Grande (@arianagrande) – 374 million followers
Another singer on the list of most followed Instagram personalities is Ariana Grande. She has become a musical powerhouse whose influence resonates far beyond the stage. Ariana boasts a loyal following of 374 million on Instagram. Her Instagram shows a glimpse of the world of music, fashion, and self-expression.
Ariana can be followed on Insta @arianagrande.
8. Kim Kardashian (@kimkardashian) – 360 million followers
Another Kardashian family member on the list of most-followed Instagram personalities is Kim Kardashian. From reality TV star to business mogul, Kim has crafted a billion-dollar empire through social media. With a tremendous following of 360 million on IG, Kardashian’s account serves as a visual diary of her life, where glamour, entrepreneurship, and family intertwine.
Through her posts, Kardashian shares her lifestyle and promotes her business @kimkardashian on IG.
9. Beyonce (@beyonce) – 312 million followers
Beyoncé, the embodiment of artistry and empowerment, has redefined the boundaries of music and culture. With a large following of 312 million on Instagram, Beyoncé shares her photos from concerts and her life. Each post showcases her electrifying performances, bewitching visuals, and moments of personal triumph.
Beyoncé’s Instagram becomes a canvas through which she communicates powerful messages of self-love, resilience, and the celebration of Black culture. You can follow her on IG @beyonce.
10. Khloe Kardashian (@khloekardashian) – 309 million followers
Another Kardashian in the top 10 most-followed accounts on Instagram. Khloe, with her vibrant personality and dedication to personal growth, has become a prominent figure in the world of entertainment. With a massive following of 309 million on Instagram, Khloe’s account offers a glimpse into her journey of self-discovery, self-care, and empowerment. From her fitness journey to beauty transformation, she focuses on sharing her lifestyle updates on the platform
Khloe’s Instagram serves as a platform where she encourages her followers to embrace their bodies, nurture their well-being, and cultivate self-confidence. With each post, Khloe inspires her audience to prioritize self-love, positive change, and the pursuit of a balanced lifestyle.
She can be found @khloekardashian on Instagram.
11. Nike (@nike) – 298 million followers
I recently watched Air, a movie on real-life events of the Nike and Jordan brand’s debut. The iconic sportswear brand has surpassed its role as a mere company to become a symbol of athletic excellence. They’ve got a following of 298 million on Instagram, and their account serves as a source of inspiration for athletes and sports enthusiasts globally. Ask anyone who’s in sports and they’d want to get a Nike for themselves.
Nike’s Instagram page encapsulates the ethos of “just do it,” igniting a fire within athletes to push their limits, break barriers, and unlock their full potential. Through captivating visuals, motivational quotes, and heart-pounding videos, Nike inspires millions to embrace a life of athleticism, and resilience and pushes them for a relentless pursuit of greatness.
Athlete or not athlete, you can follow them on Instagram @nike.
12. Justin Bieber (@justinbieber) – 292 million followers
Justin Bieber, the Canadian pop sensation, has witnessed fame since his teenage days. With a large following of 292 million on Instagram, Bieber’s account offers a glimpse into the evolution of a young star grappling with fame, success, and personal struggles.
You can follow him @justinbieber on IG.
13. Kendall Jenner (@kendalljenner) – 291 million followers
Kendall Jenner, a renowned model, influencer, and another Kardashian is also in the top 20 most-followed Instagram accounts. She has a big following of 291 million on Instagram. Jenner shares her pictures and fashion-related posts on her social media to showcase her style and photoshoots giving followers a glimpse of her glamorous lifestyle.
As we scroll through her feed, we can see her journey from a rising star to an influential figure in the fashion realm. Transitioning from one post to another, Jenner’s account becomes a testament to the power of self-confidence, determination, and embracing one’s uniqueness. You can follow Kendall @kendalljenner on Insta.
14. National Geographic (@natgeo) – 279 million followers
National Geographic, the renowned institution dedicated to exploring and preserving the wonders of our planet, has amassed a tremendous following of 279 million on Instagram. Their Insta account takes us on a breathtaking visual journey across the globe, showcasing the beauty of nature, wildlife, and diverse cultures. Each post shows us remote corners of the Earth, landscapes, rare animal encounters, and compelling stories.
National Geographic’s Instagram fosters a deep connection with the natural world. If you want to take a virtual tour of the world’s nature, wildlife, and culture, follow them on Instagram @natgeo.
15. Taylor Swift (@taylorswift) – 264 million followers
Taylor Swift, the global music star and power performer, has captivated audiences with her heartfelt lyrics, influential melodies, and energetic performances in concerts. She has a large following of 264 million on Instagram and is one of the most popular Instagram singers globally.
Taylor’s Insta account provides a glimpse into her personal life, fan moments, the creative process behind her chart-topping hits, and empowerment messages for followers. You can follow her @taylorswift on Instagram.
16. Virat Kohli (@virat.kohli) – 253 million followers
Virat Kohli is an Indian cricketer and former captain of India’s national team. He’s much famous among cricket enthusiasts globally and has made several records in the cricketing world. With an impressive following of 253 million on Instagram, Kohli’s account showcases his fitness routine, dedication to his passion, powerful messages, and moments with his famous Indian actress wife, Anushka Sharma.
Through his IG posts, Kohli inspires aspiring cricketers and fans to believe in their abilities, work hard, and chase their dreams relentlessly. If you’re a cricket nerd, you can find him on Instagram @virat.kohli.
17. Jennifer Lopez (@jlo) – 248 million followers
Another singer tops the top 20 most-followed Instagram personalities. Jennifer Lopez, the multi-talented artist known for her mesmerizing performances and timeless beauty, has a devoted following of 248 million on Instagram.
She shares her journey through the world of music, dance, and Hollywood glamour on her account. Each post showcases her electrifying performance and personal life moments. She’s currently dating Ben Affleck so you may have to bear his photos as well on her Insta wall. You can find Jennifer Lopez @jlo.
18. Kourtney Kardashian (@kourtneykardash) – 222 million followers
Another Kardashian is in the top 20s of this list. Kourtney Kardashian, the eldest sister of the Kardashian-Jenner clan, has become a prominent figure in the world of fashion, beauty, and lifestyle. She has a gigantic following of 222 million on Instagram.
Kourtney’s IG account offers a glimpse into her world of sophistication, motherhood, and personal growth. She also showcases her lifestyle, luxurious travels, and moments of cherished family time on this social media platform. If you’re looking to follow another Kardashian, she can be found @kourtneykardashian on IG.
19. Nicki Minaj (@nickiminaj) – 222 million followers
Singer Nicki Minaj, the trailblazing rapper, and entrepreneur, has solidified her status as one of the most influential figures in the music industry. That’s why she has a following of 222 million on Instagram. With this huge followers count, Nicki fearlessly expresses her artistry, celebrates self-expression and empowers her fans.
Each post on her account showcases her vibrant personality, jaw-dropping fashion choices, and unapologetic lyrics, including the f-words. You can find Nicki on Instagram @nickiminaj.
20. Miley Cyrus (@mileycyrus) – 210 million followers
Miley Cyrus, the boundary-pushing artist known for her boldness and artistic evolution, has amassed a dedicated following of 210 million on Instagram. Her account often showcases her transformative journey through her music, activism, and personal growth. From a Disney Channel star to an influential artist unafraid to use her voice for change, Miley has transitioned from one post to another. You can follow her @mileycyrus.
21. Neymar (@neymarjr) – 209 million followers
Neymar, the Brazilian football sensation, has a fan following of 209 million on Instagram. Neymar’s account takes us on a thrilling journey through the world of football, fashion, and philanthropy. From a promising young talent to a global football icon, Neymar inspires millions of aspiring players and fans with his playing style.
You can find him @neymarjr on Instagram.
22. Katy Perry (@katyperry) – 201 million followers
Singer, and actress, Katy Perry, is on the list of most-followed Instagram personalities. Katy, the chart-topping pop sensation, has established herself as one of the most influential artists of our time. With an impressive following of 201 million on Instagram, Katy’s account becomes a vibrant tapestry of music, creativity, and empowerment.
You can find Katy on IG @katyperry.
23. Zendaya (@zendaya) – 182 million followers
Zendaya, the talented actress and fashion icon, has captured the attention of audiences with her remarkable talent and undeniable charisma. With an exceptional following of 182 million on Instagram, Zendaya’s account showcases her style and lifestyle. Because of her versatility, grace, and dedication to her craft, her follower count is increasing rapidly, especially after her appearances in Marvel’s Spider-Man movies.
As we scroll through her feed, we witness her evolution from a young Disney star to a respected actress and influential figure. Find Zendaya on Instagram @zendaya.
24. Kevin Hart (@kevinhart4real) – 177 million followers
My all-time favorite, Kevin Hart, the renowned comedian, and actor, is the 24th top most-followed Instagram account. He has won the hearts of audiences worldwide with his infectious humor and relatable storytelling. With a dedicated following of 177 million on Instagram, Kevin’s account has become a source of laughter and inspiration for many of his fans.
Kevin’s every post brings his comedic genius, behind-the-scenes glimpses of his films, and moments of joy with his family and friends. Since he’s a friend of @therock, oftentimes there can be seen as a comedic rivalry between both. Kevin Hart lives on Instagram @kevinhart4real.
25. Cardi B (@iamcardib) – 167 million followers
Cardi B, the bold and charismatic rapper, and entertainer, has taken the music industry by storm with her bold personality and unapologetic lyrics. She has a following of 167 million on Instagram. Each post reflects her larger-than-life persona, captivating performances, and moments of authenticity.
Scrolling through her feed, we witness her transformation from an aspiring artist to a Grammy-winning superstar, breaking barriers and inspiring others to fearlessly chase their dreams.
Cardi B lives on Instagram @iamcardib.
26. Demi Lovato (@ddlovato) – 156 million followers
Demi Lovato, the talented singer, and actress, has captivated audiences with her powerful voice and vulnerability. With a fanbase of 156 million on Instagram, Demi’s account becomes a platform where she shares her journey of self-discovery, mental health advocacy, and personal growth. She has several pronouns which keep on changing, so you need to follow her @ddlovato to learn more about her.
27. LeBron James (@kingjames) – 155 million followers
LeBron James, the legendary basketball player, and philanthropist, also known as King James, has become an icon both on and off the court. He has a fanbase of 155 million on Instagram. LeBron’s account becomes a window into his world of basketball excellence, family values, and social activism. You can follow him on Instagram @kingjames.
28. Rihanna (@badgalriri) – 152 million followers
Famous singer Rihanna, the chart-topping singer, fashion icon, and entrepreneur, has captivated the world with her unique sense of style and boundary-pushing artistry. She has a massive fanbase of 152 million on Instagram,
Rihanna’s account becomes a visual feast of fashion, beauty, and self-expression. She encourages her followers to embrace their individuality, celebrate diversity, and express themselves freely. Through her posts, Rihanna showcases her inclusive makeup line, Fenty Beauty, and promotes body positivity and self-love. To get to know more about her, you can follow her @badgalriri.
29. Chris Brown (@chrisbrownofficial) – 141 million followers
Chris Brown is a multi-talented singer, songwriter, and dancer. He has left an indelible mark on the music industry with his bewitching concerts and virulent liveliness. Chris enjoys a following of 141 million on Instagram where he shares his musical journey, artistic expressions, and moments of personal growth.
Chris believes in leaving an everlasting impact on the music industry and inspiring others to embrace their passions. You can find him @chrisbrownofficial on Instagram.
30. Real Madrid CF (@realmadrid) – 141 million followers
Real Madrid CF, one of the most iconic football clubs in the world, has an impressive following of 141 million on Instagram. The club’s Instagram account becomes a digital stadium where fans from across the globe unite in their support and celebration of their favorite teams.
Each post showcases the team’s thrilling victories, behind-the-scenes moments, and the enduring legacy of the club. Real Madrid CF’s Instagram can connect fans with their favorite players, relive historic moments, and feel the harmony of being part of a devoted fan community. You can find the club’s moments of joy @realmadrid on Insta.
31. Ellen DeGeneres (@ellendegeneres) – 139 million followers
Ellen DeGeneres, the beloved talk show host, and comedian, has become a household name with her ever-green humor, heartwarming interviews with celebs, and acts of kindness. While The Ellen Show concluded after 20 years back in 2022, Ellen’s account still enjoys a follower count of 139 million on Instagram.
If you wish to follow her, you can find her on Instagram @theellenshow.
32. Drake (@champagnepapi) – 139 million followers
Drake is a Grammy-winning rapper, singer, and songwriter. He has become a global phenomenon with his catchy beats, such as Kiki songs, and introspective lyrics. His followers count keeps on increasing and is currently 139 million on Instagram, Drake’s account becomes a portal into his world of music, artistry, and personal reflections. Find him on Instagram @champagnepapi.
33. FC Barcelona (@fcbarcelona) – 122 million followers
Another club on this list of most-followed Instagram accounts is FC Barcelona. As one of the most renowned football clubs in the world, FC Barcelona has garnered an enormous following of 122 million on Instagram. The club’s account becomes a virtual stadium where fans from all corners of the globe gather to celebrate the beautiful game and support their beloved team.
Each post showcases the club’s thrilling matches, iconic players, and the spirit of unity that binds fans together. You can follow the club’s Instagram page @fcbarcelona.
34. Billie Eilish (@billieeilish) – 109 million followers
Billie Eilish, the Grammy-winning singer-songwriter and fashion trailblazer, has taken the music industry by storm with her haunting melodies and unique sense of style.
She quickly gained a tremendous following of 109 million on Instagram and most of them are teens. Billie’s account becomes an artistic canvas where she showcases her creativity, authenticity, and thought-provoking lyrics. Her account showcases visual aesthetics, boundary-pushing fashion choices, and moments of introspection.
Most of her followers are teenagers, as she rules over their hearts. You can find her @billieeilish on Instagram.
35. UEFA Champions League (@championsleague) – 106 million followers
The UEFA Champions League, the apex of European club football, often becomes a digital arena for fans. Here they join each other to witness the clash of the football titans and celebrate. Their Instagram account has an outstanding following of 106 million on Instagram.
Each post on their page is about the highlights of matches, spectacular goals, and the drama that unfolds on the grounds. Are you a football fan? Find their Instagram account @championsleague.
36. Kylian Mbappe (@k.mbappe) – 104 million followers
In the age of Leo Messi and Ronaldo, Kylian Mbappe, the electrifying French footballer, has become a symbol of young talent and potential in the world of football. He has a following of 104 million on Instagram where he shares glimpses of his journey, performances, and moments from the football grounds.
Mbappe became even more popular after winning the World Cup, but his recent efforts in the last FIFA against Leo Messi’s team have shown him a true football rising star. You can find him on Instagram @k.mbappe.
37. Gal Gadot (@gal_gadot) – 104 million followers
Wonder Woman of the ending DCEU and a heartthrob of many fans, Gal Gadot has scored an amazing following of 104 million on Instagram. Gal shares her journey as an actress, her philanthropic efforts, and woman empowerment. Each of her posts reflects grace, strength, and her commitment to making a difference in the world.
You can find her @gal_gadot on Instagram.
These are the most followed Instagram accounts in 2023. You can also take a look at our most-followed Twitter accounts list.
We update this list every month, let us know if you want to see your favorite celebrity on this list.
Last updated: June 19, 2023
