Instagram has become one of the most popular social media platforms, attracting billions of users worldwide. You can tell that it’s a very popular social platform, by looking at the number of users gained by the Threads app in a record time, launched by Instagram. Threads, the new Twitter (now X) clone, gained almost 100 million users in just a week from IG.
While Insta users are increasing over time, many users often find themselves perplexed when they notice a drop in their follower count. If you’ve been wondering, “Why am I losing followers on Instagram?”, you’re not alone. That’s why, we’ve compiled a comprehensive guide on why Instagram followers are dropping on one’s account.
In this guide, we will take a look into the reasons behind the follower decline on your Instagram account. We’ll also share our expertise on this matter and with the valuable insights, you may be able to maintain and grow your Instagram follower base yet again.
In this guide: Reasons for losing followers on Instagram in 2023
1. Inconsistent posting schedule:
Regardless of the social platform, to keep your audience engaged, it’s crucial to maintain a consistent posting schedule. If you sporadically share content, your followers might lose interest or even forget about your presence on the platform. Consistency builds anticipation and loyalty, resulting in higher engagement and follower retention. Also, Instagram’s algorithms keep changing, and the new ones only favor those who have a consistent posting schedule and they keep contributing high-value content. It’s better to hire social media management professionals or figure out a content posting calendar for your brand or profile to make sure that this doesn’t happen again.
2. Overwhelming self-promotion:
While self-promotion is essential, excessive self-promotional content can be a major turn-off for your audience. Strive to strike a balance between promotional and engaging content. Your followers want to see a mix of valuable and entertaining posts, not just constant advertisements or your branding. Contribute to their lifestyle or maybe other aspects of life that you’re targeting. For example, if your account is about social media posting tips and tricks, instead of showing your face around, try to share valuable content that your readers might not find anywhere else.
3. Lack of engaging content:
Instagram is a visual platform, and captivating content is key to retaining followers. If your posts lack creativity and fail to resonate with your audience, they may start unfollowing you. Invest time in creating high-quality, visually appealing, and meaningful content that adds value to your followers’ lives. Using old-school and less engaging posts will only damage your social presence further.
4. Ignoring comments and messages:
Social media is all about fostering relationships. If you neglect to respond to comments and direct messages, your followers might feel unappreciated or undervalued. Make it a priority to interact with your audience regularly, fostering a sense of community and loyalty.
Be kind and nice in Instagram comments and DMs and while doing so, and you’ll see a lot of difference. Otherwise, most people just press the unfollow button and think that this person is not approachable unless you’re a celebrity.
5. Not leveraging Instagram Stories:
Instagram Stories offer an excellent opportunity to engage with your audience in real time. If you neglect to use this feature, you miss out on a chance to create authentic connections and keep your followers interested in your updates. You can use tips such as using multiple photos in Instagram stories or trying new Instagram story ideas to keep your story game-high.
6. Not leveraging Instagram Reels:
Instagram Reels is a great marketing tool for businesses and personalities as well. In recent years, TikTok and YouTube Shorts have pushed the game even further. So now, if you’re not using Reels or creating video content, you’ll not see engagement with your account resulting in losing followers or less reach.
7. Inconsistent branding:
A cohesive brand image helps your followers recognize and remember you. Inconsistent branding can confuse your audience and dilute your message. Stick to a consistent color palette, style, and tone to reinforce your brand identity.
8. Unattractive bio and profile picture:
Your Instagram bio and profile are your first impressions of potential followers. If they find it unattractive or irrelevant, they might decide not to follow you. Optimize your bio with a concise and compelling description of your brand and use a recognizable profile picture.
9. Excessive use of hashtags:
It’s all about user experience. While hashtags can increase your discoverability, using too many or irrelevant hashtags can make your posts appear spammy. It also lets people hate your content and consider it spammy. Research and use relevant hashtags that align with your content and target audience only. Avoid using unnecessary hashtags which serve no purpose.
10. Failing to follow trends
Staying relevant on Instagram means keeping up with the latest trends and incorporating them into your content strategy. Failing to do so might lead to a decline in engagement and followers as your content becomes outdated.
11. Buying Instagram followers
It might be tempting to buy followers to boost your numbers quickly, but this approach rarely yields genuine engagement. Fake followers won’t interact with your content and can harm your credibility. Not only this, Instagram algorithms can detect this and might flag your account without you knowing what’s going on.
Effective strategies to retain and grow followers on Instagram:
While losing followers can be a setback, as you see your work going down, there are ways you can get back on track. You can follow the tips mentioned below and see your followers grow in a short time if executed correctly:
1. Understand your audience:
Conduct thorough audience research to understand your followers’ preferences, interests, and pain points. Tailor your content to meet their needs and expectations.
2. Create engaging content:
Craft visually captivating and informative content that resonates with your audience. Use high-quality images, compelling captions, and storytelling techniques.
3. Be authentic and transparent:
Show the human side of your brand by sharing authentic and transparent stories. Your followers will appreciate the honesty and be more inclined to stay connected.
4. Utilize Instagram Insights:
Leverage Instagram’s built-in analytics tool, Insights, to gain valuable data on your audience’s behavior. Use this data to refine your content strategy and posting schedule.
5. Collaborate with influencers:
Partner with influencers in your niche to expand your reach and gain credibility. Influencers can introduce your brand to a wider audience and boost engagement.
6. Run contests and giveaways:
Engage your followers with fun contests and exciting giveaways. Contests create a buzz around your brand and encourage followers to invite their friends to participate.
7. Cross-promote on other platforms:
Extend your reach by cross-promoting your Instagram content on other social media platforms. This strategy can attract new followers from different audiences.
8. Use Instagram Live and Reels:
Live videos and Reels allow you to connect with your followers in real time and share longer more in-depth content. Capitalize on these features to build stronger relationships. It’s the age of Reels and short videos. And people’s attention span is shorter than ever, you need to level up your game with Reels and video content to hit the jackpot.
9. Collaborate with your audience:
Involve your followers in content creation by seeking their input or user-generated content. This approach fosters a sense of community and strengthens their bond with your brand.
10. Stay updated on algorithm changes
Instagram’s algorithm evolves regularly, affecting content visibility. Stay informed about algorithm changes and adjust your strategy accordingly.
Why am I losing followers on Instagram?
There could be several reasons for the decline in your Instagram followers. Some common causes include inconsistent posting, overwhelming self-promotion, lack of engaging content, and neglecting interactions with your audience.
Can buying followers help me on Instagram?
Buying followers might give your account a temporary boost in numbers, but it’s not a sustainable strategy. Fake followers don’t engage with your content, and they can damage your credibility.
How can I improve my Instagram engagement?
To boost engagement, focus on creating high-quality and engaging content, respond to comments and messages promptly, use Instagram Stories to connect with your audience, and stay up-to-date with the latest trends.
What role does consistency play on Instagram?
Consistency is crucial for retaining and growing your follower base. Posting regularly and maintaining a consistent brand image helps build loyalty and anticipation among your followers.
Are hashtags essential for Instagram success?
Hashtags can enhance your discoverability on Instagram, but using too many or irrelevant hashtags can make your posts look spammy. Research and use relevant hashtags strategically.
How can I optimize my Instagram bio?
Optimize your bio by using a concise and compelling description of your brand, including relevant keywords, and a recognizable profile picture.
By implementing effective strategies you can retain and grow your audience back on Instagram. Consistency, engaging content, authentic interactions, and staying up-to-date with the latest trends are vital elements of a successful Instagram account and you may end up in the list of most-followed Instagram accounts in 2023.
Remember, your follower count may fluctuate naturally over time, but the key is to consistently provide value to your audience and this will only grow your numbers. Don’t give up yet, just be consistent.
Samantha Lamb is a highly experienced social media manager with 8 years of industry expertise. Throughout her career, she has successfully managed various social media accounts for renowned brands, including Facebook, Instagram, TikTok, Snapchat, LinkedIn, Tumblr, Pinterest, and more. Samantha's deep understanding of social media platforms has led her to share her valuable insights, tips, and tricks on noobspace. When she's not immersed in the digital world, Samantha enjoys exploring photography, engaging in content creation, and staying up-to-date with emerging trends in the industry.