Factors affecting the performance of a website

Launching a website isn’t hard in 2022, but have you spent a lot of your time and efforts building your website, and still, it isn’t providing the desired benefits? There could be any problem with it. Find them as soon as possible so that you provide a better user experience and make your website successful.

Coming to the two key factors that affect a website’s performance!

1. Lower Speed

Does your website take a lot of time to load? It’s a severe issue that you need to solve ASAP. If you don’t solve the loading speed issue, you will deliberately waste your efforts and get nothing in return.

Lower website speed creates some unavoidable troubles that can harm the overall user experience. Some of the significant issues related to a lower speed are mentioned below;

  • Increase Bounce Rate

When the web pages take a lot of time to load, people usually get fed up with it and don’t wait for a longer time to load the page. Instead, most go back to the search engines and open the competitors’ websites. Even if they wait for a while to load, but it is still slow, they will definitely never revisit the website. So, if you want to reduce bounce rate and assist your website is performing better; enhance its speed.

  • Loose Regular Visitors

Every website has some regular visitors that play a vital role in its success. To successfully run your website, you have to ensure that you don’t lose those visitors. To secure your regular readers/consumers, you should ensure that it has a good speed that doesn’t irritate them. As a user, you may have witnessed several times that the websites with lower speed don’t attract you, and you don’t visit them once you know it is slower than their competitors.


Enhancing a website’s speed isn’t a difficult task if you know the trick. This article isn’t going to leave you in confusion. If you want your website with the minimum loading speed, upload optimized data to it, primarily when operating an e-commerce store.

In e-commerce stores, you have to upload maximum high-quality product images to arouse customer interest. But, unfortunately, those images can slow down your website. The solution? Use an online image compressor to compress photo size before uploading it. Usually, the high-quality photos are up to 20MBs to 30MBs in size, which could put an extra burden on the server. However, an online photo compressor can reduce the size of an image without disturbing its quality.

Another way to speed up your website is to purchase hosting from a dependable server. Unfortunately, sometimes when you announce new offers and special packages, a huge number of consumers visit your website, which can crash the server. To avoid this issue, buy the services of trusted hosting services providers that can bear a lot of traffic.

You can also follow these proven ways to increase your website’s traffic.

4. Plugins and Widgets

Plugins and widgets are essential for almost every website as they improve the website’s speed and performance. They make your work easier and assist you in many ways. The plugins can help in SEO strategies, website security, and many other tasks. However, sometimes these plugins work as Trojan Horses and affect your website, especially the user experience.

Plugins enhance the website’s weight, ultimately reducing the loading speed and making your website run slower than snails. Some other cons of those plugins are mentioned below:

  • Make Your Website Vulnerable

Not every plugin is as helpful as you think. Some plugins are designed by hackers to steal the data of the website owners. Installing those plugins and widgets can make your site vulnerable to different kinds of attacks. That is why the experts only suggest you install the widgets you believe are designed by trusted companies.

  • Slow Down Website Speed

Extra and unused plugins enhance the loading time. They put the burden on the servers, which they can’t bear. You should read the reviews of the plugins before installing them, as they can help you know whether they are more helpful or harmful to your website.

So what to do to avoid this issue?


To make your website faster, you should remove all the extra plugins that you don’t use. There are only a few of them you need regularly. However, you could have many plugins installed that you aren’t operating for months. Unload them from your servers, and don’t let those plugins slow down your website.

Besides that, read the reviews about the plugins before installing them. It could help you find the best plugins that come up with the most benefits and no disadvantages.


Your website is like a hen that lays down the golden eggs and can make you rich. Don’t ever spoil your website just to save your time and efforts. Usually, people just focus on creating sites but neglect all the factors that affect their performance. You should not be one of them and ruin your website. You can also follow these tips to increase the loading speed of your website.

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