With over 1 billion monthly active users, TikTok has become a popular app in recent years, especially among teenagers and young adults. It’s fun and can be used to build connections with friends and other people, as well as to build a following.
But building a following on TikTok is not a walk in the park; it takes work and time. So, if you are worried about a recent decline you noticed in your followers, we understand why you would be.
Quick Answer: There are several reasons you could be losing followers on TikTok, and they mainly revolve around your content’s quality and consistency and TikTok’s algorithm. It could be that your content is not resonating with users anymore, or an update has occurred affecting your account or those of your followers.
If you feel frustrated about losing followers on the social media app, you’re not alone. The solution lies in knowing why it’s happening and doing something to change it.
1. Algorithm Updates by TikTok
TikTok reviews its algorithm from time to time, and that could result in losing some of your followers. When these updates happen, they pick out any suspicious profiles that look like a scam or fake profiles.
To ensure you don’t lose followers, audit your followers to keep away from the fake ones. Bots operate fake profiles, so it’s easy for TikTok to identify them and close them. Authentic TikTok accounts have a unique username, a bio that’s filled, and significant numbers of posts.
2. Changes in the Content
You Are Posting If you make changes to your content, be mindful of how it might affect the niche, the time you post, and the frequency. You might lose some followers if you start posting irrelevant videos.
So, avoid making unsolicited changes, and if you have to, do it gradually as you observe their response. You have to give them what they want, not what you think they want.
3. Inactivity on Your Part
If you can’t maintain your posting frequency, your followers are more likely to bounce and follow more active accounts. Create your videos and then schedule them for upload so that you can maintain your frequency and match the times when your videos will have optimal impact.
4. You Are Operating a Fake Account
If you are operating a fake account pretending to be a particular celebrity, you risk losing your followers and your account getting either suspended or closed permanently by TikTok. TikTok allows you to run a TikTok account dedicated to a celebrity, but you have to be open about it by mentioning it in the bio.
5. Other Common Reasons for Losing Followers on TikTok:
- You’re not following back your fans.
- You have changed your settings to “private.”
- You’re not using the correct hashtags.
- You’re uploading content that’s not aligned with TikTok’s broad and niche trends.
- You are deleting or making your videos private.
To Sum Up, Gathering a decent following on TikTok takes patience and hard work. You may think that once people have followed you, they are stuck. They are not and can tap the unfollow button at any time. You need to stay on top of the game to keep them glued.
TikTok has evolved since it was launched back in 2017. The app is now more popular and competitive. To keep your followers, you need to maintain your content quality, consistency, and frequency. Also, be careful with fake accounts and how your content changes affect your audience. Keep these tips in mind and keep growing your TikTok followers.
Looking for more guides on TikTok? Check out our TikTok Guides section for more.