Likes and followers on social networks have always been seen as influence and some kind of accomplishment. To get likes on a particular post or a page is considered as a big thing, and it should be, but only if they’re real. It also adds more pressure to people about getting more likes, shares, and views. Many people have also been involved in fake likes sales and page followers.
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To limit the spam, and the pressure on people, Facebook has started testing hiding likes on posts for particular regions. The new experiment will first be tested across a few countries like Australia. The number of views, reactions, and likes will only be visible to the author of the post.
“We are running a limited test where like, reaction and video view counts are made private across Facebook, gather feedback to understand whether this change will improve people’s experiences.” said a Facebook spokesperson.
Facebook also tested this approach with Instagram this year. In an email, to CNET the company also said that the test was meant to “remove the pressure of how many likes a post will receive” on the biggest photo-sharing platform, Instagram and that the company was “excited by the early test results.”
Instagram likes were hidden as of July in seven countries, including Australia, Brazil, Canada, New Zealand, Italy, Ireland, and Japan.